ARQ
The Project
Three pioneering leaders of UK Rail Infrastructure approached us to name and create a new brand for their forward-thinking partnership. AmcoGiffen, REL and QTS have formed ARQ to meet the challenges set by Network Rail in response to the decarbonisation agenda within the UK rail network.
The brand mark was created to show that ARQ provides an affordable and truly integrated self-delivery package for electrification programmes across the UK rail infrastructure. A new web presence was built form the ground up, to provide prospective clients with key information on the partnership, the benefits of ARQ and to showcase the portfolio of diverse electrification works already undertaken.
Service
Definition & StrategyBrand GuidelinesLaunch ToolsCorporate CommunicationsAsset CreationInternal CommunicationsSales ToolsWebsite Design
“ARQ has the ambition to be an integral part of the solution and the future of decarbonisation of the UK rail network. I am confident that this partnership is ideally structured to meet the targets which have been set for the industry by Network Rail. ARQ’s significant differentiator is that it will work in partnership as a unified family of companies, each bringing their unique skills and self-delivering the broad scope of what makes up any rail system.”
Andries Liebenberg
Executive Director, Renew Holdings
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