Professional Brand Management

We look after the integrity of your brand, to ensure your values are conveyed across multiple touchpoints.

Brand management is the process of developing and maintaining a brand’s image, identity, and reputation to ensure it aligns with the company’s goals and appeals to its target audience. It involves a range of activities aimed at creating a strong, positive perception of a brand in the minds of consumers.

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The key aspects of managing your brand:

Brand Identity

Defining your brand's core values, mission, vision, and personality. This includes the name, logo, tagline, and overall visual and verbal identity.

Brand Positioning

Establishing your brand's unique place in the market and in the minds of consumers. This involves identifying the target audience and differentiating your business from competitors.

Brand Communication

Developing consistent messaging across all your marketing channels. This includes advertising, social media, public relations, and customer service.

Brand Loyalty

AD&CO allows you to create a strong, ongoing relationship with customers to encourage repeat business and form lasting trust in your services and products.

Brand Experience

Ensuring that every interaction a customer has with the brand, from purchasing to customer service, aligns with the brand's identity and values.

Brand Monitoring

We can continuously track and analyse how the brand is perceived in the market. making adjustments as needed. This includes checking in with your social media channels, gaining customer feedback, and looking at market trends.

Brand Management Capabilities

We can evaluate, refine and design your brand. Effective brand management will give you the tools to drive your business forward and solidify its standing within the marketplace. It’s an on-going process that will strengthen your customer engagement and deliver return on your investment over time.

Definition & Strategy

Strategically, brand management involves positioning the brand uniquely in the market, targeting the right audience, and consistently communicating the brand message across all channels. It also includes monitoring brand perception and making adjustments based on feedback and market trends. Building brand equity, which represents the added value a brand brings to a product or service, is a key objective. Successful brand management fosters customer loyalty, enhances market share, and drives long-term business growth by creating a trusted, credible, and compelling brand.

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Clarke Connect Brand Logo Guide Document
Rise Brand Guide

Brand Guidelines

Brand guidelines are a set of rules and standards that define how a brand should be presented to ensure consistency across all platforms and communications. These guidelines cover elements such as the brand’s logo, colour palette, typography, imagery, tone of voice, and messaging. They provide detailed instructions on the correct and incorrect uses of these elements, helping maintain a cohesive and recognisable brand identity. By adhering to brand guidelines, your business can ensure that the brand is consistently represented, fostering trust and recognition among its audience. Effective brand guidelines are crucial for building and sustaining a strong, unified brand presence.

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Launch Tools

We create bespoke tools that are crucial for your successful brand launch. Key items include a professionally designed logo, business cards, and letterheads to establish your initial brand identity. Marketing collateral such as brochures, flyers, and posters to visually communicate the brand’s message. Social media templates and website design ensure a strong online presence. Branded packaging and merchandise create a tangible connection with customers. Additionally, digital assets like email templates and banners can enhance your promotional efforts. These cohesive and visually appealing launch tools are essential for creating a strong, memorable impression and effectively communicating your brand’s values and offerings to your target audience.

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Business Loans Scotland Mobile Q3 2020 uai
Stigma Poster uai

Internal Communications

Well designed and successful internal communications are the cornerstone of a well-functioning business, these ensure that information flows seamlessly amongst employees and senior management. Clarity, consistency, and transparency can be delivered through channels such as emails, company brochures, presentations, policy manuals, handbooks, training documents and newsletters. Effective internal communications foster a positive work culture, enhance employee engagement, and promote alignment with the company’s goals. Regular updates ensure a cohesive environment where everyone works towards common objectives.

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Asset Creation

Effective brand management requires various assets to maintain a consistent and compelling presence. Key assets include a distinctive logo, typography, and imagery, which will be outlined in the Brand Guidelines.  Essential marketing materials include business cards, letterheads, brochures, websites, social media templates, email templates, and presentations. We can also supply branded merchandise and promotional products to help keep your brand messaging on point.

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A5 Adverts uai
Mackintosh Wylie Solicitors Website uai

Copywriting

We work with copywriters to produce compelling and persuasive text that engages your audience and encourages specific actions, such as buying a product, subscribing to a service, or supporting a cause. By collaborating closely, we convey your brand’s message and values effectively, understand your target audience, create strong headlines, and deliver persuasive calls to action. Good copywriting is essential for marketing materials, advertisements, websites, and social media. It plays a crucial role in building brand awareness, driving conversions, and achieving your business goals.

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Our Design Process

01

Meet, Greet & Plan

In this initial phase, we schedule a meeting with the you to introduce ourselves and understand your vision, goals, and specific project requirements. This meeting helps us both establish a clear understanding of the project scope, timelines, budget, and deliverables. It's a crucial step to ensure alignment and set the foundation for a successful design project.

02

Research & Develop Concepts

Next, we conduct thorough research to gain insights into your industry, target audience, and competitors. We gather inspiration and generate ideas to develop initial design concepts. This phase is essential for creating a strategic approach that aligns with your brand and objectives.

03

Design & Refine

In this project phase, we transform the developed concepts into tangible designs and assets. We create initial drafts and prototypes, which are then refined through iterative feedback and revisions. Our goal is to ensure the designs accurately represent the your vision and meet the required expectations.

04

Present The Project

Once the designs are refined, we present them to you for a final review. We explain the rationale behind our design choices and how they align with the project goals. This presentation allows for you to provide feedback and request any final adjustments before project sign off.

05

Project Sign Off

After incorporating any final feedback, we will seek your formal approval and sign-off on the project. This step ensures that we are all satisfied with the deliverables and that the project is ready for implementation. It's a critical milestone that marks the completion of the design phase.

06

Project Launch

With the project signed off, we will proceed to the launch phase. This may involve deploying a website, printing marketing materials, or launching a new brand identity. We ensure everything is executed smoothly and monitor the initial rollout to address any issues promptly. The project launch is the culmination of our collaborative efforts, that brings our vision to life!

Our creativity is unrivalled.

We aim to promote, increase awareness and gain a loyal following for your brand. This is achieved through simple, thought-provoking branding and engaging digital media.

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Our Latest Projects

Kingwell Holdings

Digital Strategy & Website Design

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Lintmill Lodges

Brand Identity & Website Design

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Menopause Health Matters

Brand Identity & Website Design

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Renew Holdings

Corporate Communications

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Clarke Telecom

Branding & Digital Strategy

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Backup Medical

Digital Strategy & Website Design

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Enterkine Country House

Website Design

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QTS Group

Corporate Communications

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Urquhart Opticians

Website & UX Design

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The Design Business Association Logo

Effective business communication adds value and instills trust.

We’re passionate about our industry & clients. As a member of the DBA, we strive to champion effective design, communicate its value & the impact it can have on your business’s performance.

What is the DBA?
Andy Shields of AD&CO, The small design studio with big ideas
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Let's work together.

We’re extremely proud that our clients come back to us again & again.

Do you want to join them? Say hello today to start your next project.

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