EASI Network Solutions

EASI Network Solutions (ENS) specialises in designing and manufacturing access chambers and cable ducting systems for infrastructure networks. Operating within the infrastructure sector, ENS serves various industries, including rail, civil engineering, energy, telecommunications, data centres, and utility construction. The project aimed to develop a cohesive brand identity and an intuitive website to effectively communicate ENS’s innovative solutions and expand its global reach.

ENS faced several challenges, including a lack of a unified brand identity, a website that did not reflect the company’s innovation and global expansion, and difficulty in conveying complex technical products to a broad audience. The objectives were to establish a modern and cohesive brand identity, design a user-friendly website showcasing ENS’s products and services, and enhance online engagement while generating leads. The target audience included industry professionals in infrastructure development, potential international partners, and clients seeking sustainable and innovative solutions.

The logo and visual identity development involved creating a modern symbol representing their ducting system and incorporating the letters E & S for EASI Solutions.

We also created a suite of sales tools for the brand so their sales teams could actively promote the range of products offered. This included a full company presentation, factsheets, technical drawings, and company stationery.

The primary goals for the website were to enhance user engagement, provide detailed product information, and facilitate easy contact. Clear user journeys and calls to action were designed to guide visitors toward exploring products, learning about services, and reaching out for consultations. The website aligned with the new brand identity, featuring a consistent colour palette, typography, and interactive product galleries. A mobile-first approach was taken to ensure seamless performance across all devices, simplifying navigation and improving load times.

The rebranding and new website design resulted in a more cohesive and modern representation of ENS, effectively communicating their innovative solutions. Key insights from the project emphasised the importance of aligning brand identity with business goals and ensuring a seamless digital experience for users.