RailwayViewer

Definition & Strategy / Brand Guidelines / Sales Tools / UX Design

RailwayViewer is a revolutionary product for the rail industry which allows its users to remotely gain insights into rail projects before onsite work begins. Increasing safety, it allows visibility of potential hazards ahead of time.  

We were commissioned by QTS Group to create a unique brand identity, creative strategy, the app user interface and sales tools.

The brand identity is clean and simple and focuses on the main objectives of the product. We used the concept of vision, 360 views and intertwining railway track points to create a unique and memorable brand mark.

Ease of use was paramount when designing the User Interface. As this application is used across a wide scope of devices including emerging VR technology, the product had to be easy to use in VR as well as more traditional desktop and mobile displays.

Supporting sales tools included demonstration video displays, exhibition stands and printed flyers.