Manchester-based telecommunications experts Clarke Telecom approached us to create a new brand identity that encompassed the whole business and incorporated their subdivision – Clarke Connect, a leader in data centres, 5G, and emerging IOT technology.

We took the existing brand, built upon its solid foundation, and refined it to align with the future vision for the businesses. The new brand mark incorporates the antenna element from the old mark and pulls it out, front and centre.

The new signal mark features, two C’s for Clarke and Connect, combining all aspects of their subdivisions into one mark. Everything has a signal input and output, from data, over-air transmissions and electrical. These signals are now incorporated into the brand via a set of supporting graphics.

Alongside this work, we are in the process of overhauling their online presence and marketing communications.